18 September 2024. Ernestomeda has officially opened its new showroom in Beijing with a ribbon-cutting ceremony. In collaboration with partner Jiancasa, the event attracted high-profile guests, top architects, and renowned international designers, all gathered in the 200 m2 exhibition space.
Situated in Chaoyang, one of Beijing’s most vibrant and sought-after areas, the Ernestomeda flagship store, which has been open for a few months, is set to become a symbol of Italian luxury and elegance, showcasing the brand’s exclusive kitchen designs in the Chinese capital.
Already well-established in Asia with successful showrooms, Ernestomeda is pushing forward with its expansion strategy, focusing on growing its sales network and boosting brand recognition in China. The company’s trust in the Asian market remains solid, along with its dedication to sharing the excellence of Italian design worldwide.
On display at the entrance is the Soul model, which combines contemporary design with vintage-inspired elements, offering the perfect solution for a warm and inviting atmosphere.
Also taking centre stage in the showroom is the Sign model, the latest collection designed by Giuseppe Bavuso, available in both island and linear versions. The island version stands out with its Canyon Walnut Hi-melamine finish, while the linear version showcases the refined elegance of the Arizona Beige Fenix finish.
Icon’s living area is particularly noteworthy, showcasing wall-mounted base units and Set panels, along with Icon tall units featuring doors crafted from antique knotted Terra d'Ombra Oak. Also highlighted among the exclusive display offerings are the K-Lab model in its island configuration, the Medley system, and the Double Indoor system.